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adidasSideline Paws

adiClub Level 4? Your pet's next invitation is waiting.

Dog in the moment: birthday treat and portrait, at Indoor host venues to confirm.

Community · Sat 10 Oct 2026

Pup Birthday Club

Sample date · 11:00 · Indoor host venues to confirm, All cities

Birthday treat and portrait.

YOUR PET'S DAY

Sample day plan

  1. 10:30

    Vet check-in at the gate

    A licensed vet says hello and checks your pet in.

  2. 11:00

    Host welcome

    A named host greets your pet by name.

  3. 11:20

    Their moment

    The celebration, showcase or portrait.

  4. 12:15

    Treat and photo

    A dog-safe treat and a portrait.

  5. 12:30

    Shade, water, rest

    A quiet rest zone, with water offered every 15–20 minutes.

  6. 13:00

    Home time

    Your pet leaves rested, on their own schedule.

Welfare

  • Starts 11:00, indoors with air-conditioning
  • Shade
  • Water every 15–20 min
  • Vet on site
  • Group cap: Max 20 dogs
  • Noise below 80 dB, no fireworks
  • Rest zone

Any host, vet or owner can stop a pet's day at any time. It never counts against you.

Read the welfare standard

Who it suits

  • Calm
  • Dogs

Sizes: S (Under 10 kg), M (10–25 kg), L (25–40 kg), XL (Over 40 kg)

Size bands: Proposed. Needs vet sign-off.

Not this time

  • Cats: cats never share a space with dogs. See the Cats events.

Eligibility and status

  • adiClub Level 4 members
  • adidas-nominated guests (a proposal that needs adidas approval)
  • adiClub Level 3 members, through the waitlist
  • One non-member guest household per season, with host approval

Status: Open for requests

Capacity: Up to 20 dogs, one adult per pet

Complimentary. No ticket, fee or deposit. Every request stays with the adidas host team until a person approves it.

Conditions before this goes live

This is a concept. These must be cleared before the event can run.

  • AWBI registration, a licensed vet and animal insurance to confirm (India).
  • Dubai DET e-Permit at least 30 days ahead.
  • Abu Dhabi MOCCAE and ADAFSA approvals 15–30 days ahead.

More like this

Open for requests

Request an invitation